בבלוג האישי שלו ג'ונסון המשיך לפתח את הרעיונות שהוא העלה בכתבה שלו ב-New York Times. והוא לא רק פיתח את הרעיונות, אלא גם (איך לא?) בדק את תהליך התפתחותם:
The other point to make here is a slightly meta-one: this specific response to Nick's book didn't fully crystallize in my head until I'd written most of the essay (and well after I'd read the book.) Most of us will recognize the phenomena: actually sitting down to write out a response to something makes you see it in a new way, often with greater complexity.
Once you have a blog you notice more, you start to think “I might write about this on my blog” "What do I want to say?” “What will people’s reaction be?”. Over time you get better at noticing and the better at noticing you get the more noticed you get! You end up in the wonderful collective web of “Oooh that’s interesting” which I now wouldn’t ever want to be without.
Many years ago, our father would tell us that you don't truly have a thought until you have been able to write it down. And, then, if you look at writing as an act of self-creation from a historical perspective, it may be only those cultures about which we truly know (that could even be said to exist) are those that have created written documents.
And, as our father would sign his long discursive letters to us…
writing ourselves into existence
for those of us who write personal blogs, the anticipated reading of your blog by people you don’t know creates drafts of experience — which ultimately become the experience — that are more written than told, more public than social, more composed than expressed.
There's no real way to prove it, but I think there's a very strong case to be made that the information storage-and-retrieval advances made possible by the book were more important to the Enlightenment and the modern age than the contemplative mode of the literary mind.